Parentland, the parenting app created by New Zealand clinical psychologists Nigel Latta and Dr Natalie Flynn, is preparing to launch in the United Kingdom. Two UK-based experts have joined the team to introduce the app to British families and write new content for it.
The app is built for families with children aged two to 14, from preschool into the first years of secondary school. Its planned UK content will look at how parents can support children through friendships, school and life’s ups and downs, the company’s release said.
Parents swamped by advice
The UK Government has been working on the same problem. In October 2025, its Department for Education and Department of Health and Social Care released research showing 68% of parents of young children were battling conflicting advice they struggled to trust. Seven in 10, or 69%, felt overwhelmed by the amount of information available, and a third said they now scrolled social media for support.
Those figures launched Best Start in Life, a national campaign that points parents to NHS and government-backed guidance on feeding, sleep, speech and language, and child development. Bridget Phillipson, Education Secretary at the time, linked it to getting children ready to learn when they start school.
Parentland’s release made a similar case. Parents now get a constant stream of advice from social media, influencers, search engines and AI tools, it said, often with no simple way to judge what’s reliable or relevant to their own child.
“An AI search can produce an answer in seconds, but parents still need to know whether the advice is sound and whether it fits the child in front of them,” said Flynn, a clinical psychologist, author and Latta’s widow.
She said the app’s advice had been developed by experienced clinicians and personalised so parents could get to what was useful without wading through hundreds of competing opinions.
How the app works
Parents start with the TQ10, a temperament questionnaire the app uses to tailor its guidance to a child’s age, personality and needs. The app then offers articles, step-by-step gameplans and practical tools on behaviour, sleep, eating and emotional wellbeing.
The release said the questionnaire draws on decades of research into individual temperament traits, as well as on Flynn’s clinical experience. Parentland’s website lists adaptability, intensity and energy among the traits it identifies.
Auckland digital studio Cactuslab developed the app, which launched in New Zealand in April 2025 and is available through the Apple App Store and Google Play. New Zealand remains its home market.
The UK team
Dr Niklas Serning is a UK psychologist and a former clinical director of Off the Record, a Bristol charity that supports young people’s mental health. He has three decades of specialist expertise in child psychotherapy and psychological resilience, the release said.
Nina Lyon is a Wales-based author, essayist and editor who works in children’s mental health. According to the release, the pair recently co-wrote an essay for the online magazine Aeon on how children build resilience and practical skills through age-appropriate challenges.
They’ll use their professional and parenting networks to introduce the app in the UK, and they’ll write new evidence-based content for it. Lyon said there was no shortage of parenting content, but a real shortage of guidance that was both credible and usable.
Serning said Latta had a rare ability to take complex psychology and make it useful, memorable and reassuring, and that Parentland carried the same clarity.
Latta, a clinical psychologist and author, died on 30 September 2025. Flynn said Parentland was one of his last big projects and mattered deeply to him.
She said growing the app was the best way to protect the purpose behind it. Keeping his work alive, useful and evolving was the way to honour it, she said, and the UK partnership would help Parentland reach more families while staying true to what the pair created together.
