Advertise with us

Connect with New Zealand’s most influential educators and school leaders
Gain access to New Zealand's lucrative education market by advertising in Principals Today. Our publication connects you directly to influential decision-makers at educational institutions nationwide. Delivered quarterly at the start of each term, we ensure your message reaches a remunerative, targeted audience.
With our dedicated team of experienced writers and marketers, our premium quality publication will make your ads stand out. Don’t miss this chance to take your marketing strategy to the next level — reach out to us today to explore advertising opportunities.
Why the education market presents a lucrative advertising opportunity
Engaging school leaders and key players in NZ's education sector presents a unique opportunity to connect with decision-makers and boost your brand visibility.
5.54%
of NZ’s GDP
…is what the government spent on education in 2021.
7.21%
annual growth
…is the expected rate that NZ's education market will grow from 2022 to 2029.
16.4%
of total government spending
…is how much the government invested in education in 2018/2019
90%
of children aged 5-17
…from across NZ engage in educational activities.
Why choose Principals Today?
Partnering with Principals Today opens the door to New Zealand's vibrant education market. Our publication serves as a bridge connecting you to the leaders who shape educational experiences. When you advertise with us, you'll connect directly with decision-makers who are eager to discover solutions to improve their schools. Here's why Principals Today is your ideal partner:
- Targeted reach: Distributed directly to educational institutions at the start of each term, ensuring your message hits key decision-makers at the right time.
- Influential connections: Advertise to powerful voices in New Zealand's education sector, including principals and administrators with significant purchasing authority.
- Quality engagement: High-quality production and compelling content make your brand memorable and impactful in a competitive industry.

Hear from our valued advertising partners
Join the ranks of satisfied advertisers who have transformed their marketing strategies and achieved remarkable results through Principals Today. Here’s what some of our valued partners have to say about their experience working with us.